Business Retreat | Content Campaign

The brief

Catriona from Level Up Socials brought me to Murcia to capture the content for her business retreat, three days across two villas with over ten women, a mix of aesthetics professionals, social media managers and founders. The job was to turn three days of coaching, community and collaboration into a live content campaign that worked while the retreat was still happening, rather than a gallery delivered weeks later.

The work

I filmed throughout each day and edited on the spot, capturing everything from the guest expert session with Layla Tourh and the hot seat coaching to the paella celebration lunch, the private chef bake-off with Lesley Holloway, dinner out and the flamenco dancing. Alongside the edited content, I posted live stories as the days unfolded, so her community following along online felt part of it in real time rather than seeing it after the fact.

The outcome

The live content drove strong engagement across the retreat, with comments coming in from people saying they wanted to be at the next one, which feeds directly into filling the 2027 retreat. The campaign turned a closed, in-person event into an open invitation, giving Level Up a run of content that built desire for the next one while this one was still going.