Across Europe | A Wedding & Brand Campaign

The brief

Jewel Odeyemi of Touch Of Jewel Events & Designs, a Texas-based event planner brought me across Europe to capture both her personal brand and the promotional content for a wedding she was producing, travelling through Rome, Lake Como, Milan, Brussels and London, and then on to Paris. The remit was two things at once, building her presence as the face of the business, and capturing the wedding itself as proof of the work at its best, content that served the couple and the brand in equal measure.

The work

Across the trip I filmed venue tours, behind the scenes of the wedding as it came together, and personal brand content that positioned Jewel as the experienced planner behind it all. The wedding content worked twice over, delivered for the couple as their memory of the day, and shaped into promotional content that showed prospective clients exactly the level she operates at, all captured against some of the most recognisable backdrops in Europe.

The outcome

The campaign built her personal brand and lifted her visibility as the name behind high-end, destination events, giving her a body of content that acts as ongoing proof of the calibre of her work. Beyond the content itself, the trip opened up new connections and raised her profile in the space, positioning her in front of the type of couples and collaborators she wants to attract.